At Ascribe we approach writing as a team effort, guided by good process and modelled on the established best practices of other types of creative agencies. Streaming every project into a well-defined workflow that capitalizes on the unique strengths of each team member, Ascribe is able to handle a large volume of work with quality and consistency.
Client-focused and specialized exclusively in writing and editing, Ascribe offers a broad spectrum of services from consultation, message definition and creative conceptualization to writing, copyediting and proofreading the full range of marketing communications products.
Ascribe Marketing Communications was founded in Ottawa by senior marketing writers Dale Morris and Andrew Kirkwood.
Dale is the architect of Ascribe’s agency model. She maintains the bird’s-eye view within the company, overseeing project assignment, workflow and company administration, spearheading business development, serving as Ascribe’s client-service lead, and project-managing large-scale engagements that often involve creative partners such as PR strategists, designers and French translation/adaptation specialists.
Andrew holds the final pen on Ascribe’s writing assignments, ensuring that every word of copy is on message, on brand and stylistically appropriate. He serves as primary writer on many of the company’s strategic and high-creative projects—including annual reports, video scripts, marketing campaigns and the development of technology white papers. Clients value Andrew’s grasp of complex subject matter and his clear, fluid writing style.
Steve researches, writes and edits a wide range of marketing communications products including brochures and other marketing collateral, video and digital media scripts, white papers, print ads and numerous types of reports. He has particular expertise in web copywriting and the application of search engine optimization (SEO) strategies.
Al is Ascribe’s ‘Man in Toronto’, integrated into the team’s workflow via VPN, Skype and other communications tools. Writing and editing a wide range of marketing communications material—such as video scripts, white papers, case studies, articles and web copy—his lively style and creative flair engage readers in client content while ensuring key messages are communicated clearly.
Kimberly shares Ascribe’s journalistic approach to marketing communications. She enjoys digging into challenging material to create written products with substance and colour. In her role as Writer/Editor, Kimberly generates the full range of marcom products, from articles and news releases to taglines and web copy.
Natalie is a key contributor to Ascribe's daily workflow—supporting research and writing functions, ensuring quality control through spot-on copyediting and proofreading, and performing key administrative and production-management functions. In addition to several years' editing experience, Natalie brings to her role a details-first orientation and strong organizational skills.
Meredith is a copyediting and proofreading specialist—and a longstanding Ascribe associate. Assessing text simultaneously from both the reader’s and writer’s perspectives, she’s quick to recognize and repair discrepancies, inconsistencies and errors. Ascribe frequently involves Meredith in lengthy or complex editing and proofreading assignments, and in projects requiring flawless final-stage quality control for document production.
Sherry handles all of Ascribe’s day-to-day financial functions—processing invoices, managing receivables, attending to accounts payable, and liaising with the company’s chartered accountant on bookkeeping matters. She has helped advance Ascribe’s familiarity with the QuickBooks accounting system and refined its record-keeping practices.
Claude Hudon
Strategic Advisor
Transport Canada
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