Merging two global companies is a massive undertaking. In 2006, Ascribe worked closely with Paris-based partner Editech to help the newly formed Alcatel-Lucent present its corporate...
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About Ascribe
At Ascribe we approach writing as a team effort, guided by good process and modelled on the established best practices of other types of creative agencies. Streaming every project into a well-defined workflow that capitalizes on the unique strengths of each team member, Ascribe is able to handle a large volume of work with quality and consistency.
Client-focused and specialized exclusively in writing and editing, Ascribe offers a broad spectrum of services from consultation, message definition and creative conceptualization to the writing, editing and proofreading of the full range of marketing communications products.
Ascribe Marketing Communications was founded in Ottawa by senior marketing writers Dale Morris and Andrew Kirkwood.
Dale Morris - President & Co-Owner
Dale is the architect of Ascribe’s agency model. She maintains the bird’s-eye view within the company, overseeing project assignment, workflow and company administration, spearheading business development, serving as Ascribe’s client-service lead, and project-managing large-scale engagements that often involve creative partners such as PR strategists, designers and French translation/adaptation specialists.
Andrew Kirkwood - Editorial Director & Co-Owner
Andrew holds the final pen on Ascribe’s writing assignments, ensuring that every word of copy is on message, on brand and stylistically appropriate. He serves as primary writer on many of the company’s strategic and high-creative projects—including annual reports, video scripts and campaigns—and in the development of technology white papers, an area in which he is deeply experienced. Clients value Andrew’s grasp of complex subject matter and his clear, fluid writing style.
Steve McCutchen - Writer/Editor
Steve researches, writes and edits a wide range of marketing communications products including brochures and other collateral, video and digital media scripts, white papers, print ads and numerous types of reports. He has particular expertise in the development of web content and the application of search engine optimization (SEO) strategies.
Al Kratina - Writer/Editor
Al is Ascribe’s ‘Man in Montreal’, integrated into the team’s workflow via VPN, Skype and other communications tools. Writing and editing a wide range of marcom products—such as video scripts, white papers, case studies, articles and web copy—his lively style and creative flair engage readers in client content while ensuring key messages are communicated clearly.
Sherry Wilson - Accounts Manager
Sherry handles all of Ascribe’s day-to-day financial functions—processing invoices, managing receivables, attending to accounts payable, and liaising with the company’s chartered accountant on bookkeeping matters. She has helped advance Ascribe’s familiarity with the QuickBooks accounting system and refined its record-keeping practices.
Meredith Fraser-Ohman - Editor/Proofreader (Associate)
Meredith is a copyediting and proofreading specialist—and a longstanding Ascribe associate. Assessing text simultaneously from both the reader’s and writer’s perspectives, she’s quick to recognize and repair discrepancies, inconsistencies and errors. Ascribe frequently involves Meredith in lengthy or complex editing and proofreading assignments, and in projects requiring flawless final-stage quality control for document production.
Dennis Molnar - Editorial Assistant
Dennis provides research, writing and administrative support to the Ascribe team, drawing on his journalism background and experience developing web copy, news releases, communications plans and other marketing communications pieces.
What People Are Saying
“Ten months of effort and hundreds of individual ideas created a rich yet overwhelming collection of perspectives for Algonquin College's new academic strategy. Ascribe's expertise helped align those complex perspectives into a clear and coherent 21st-century learning framework.”
Kent MacDonald
Vice President, Academic
Algonquin College
Featured Projects
Alcatel-Lucent Annual Report
HMIRC Annual Reports
The Hazardous Materials Information Commission has the job of determining if and when companies can be exempted from disclosing the ingredients of chemical products to protect trade secrets.
