PRESIDENT
Dale is the architect of Ascribe’s agency model. She maintains the bird’s-eye view within the company, overseeing project assignment, workflow and company administration, spearheading business development, serving as Ascribe’s client-service lead, and project-managing large-scale engagements that often involve creative partners such as PR strategists, designers and French translation/adaptation specialists.
As a writer, Dale directs and actively participates in Ascribe’s annual report writing, branding assignments and the concept development phases of video scriptwriting, website copywriting and marketing campaign projects—drawing on her journalism training and more than 16 years of experience in marketing communications. Clients value Dale’s strategic perspective and her ability to zero in on the information of greatest relevance while making connections between business drivers and marcom goals.
Precision and logical rigour are hallmarks of Dale’s work both as a writer and entrepreneur. She continually develops systems to improve the company’s efficiency, quality and capacity.
Bachelor of Journalism, Combined Honours (Political Science),
Carleton University, 1993
Advanced Course in Group Facilitation Certificate, 2011
"Our client relationships are the centre of our business: we forge and nurture personal connections and, in the process, become invested in the success of our clients' organizations and initiatives. I think that’s a key reason we enjoy so many longstanding affiliations.”
Keywords
Energy
Creativity
Discipline
The Canadian Partnership Against Cancer (CPAC) hosted two major conferences over the winter of 2011. Ascribe dispatched its event coverage team to both Vancouver and Ottawa to capture the proceedings of these meetings...
Texas-based Sipera Systems provides security solutions for voice over IP (VoIP) networks...
