Steve McCutchen

Steve McCutchen

WRITER/EDITOR

Steve researches, writes and edits a wide range of marketing communications products including brochures and other marketing collateral, video and digital media scripts, white papers, print ads and numerous types of reports. He has particular expertise in web copywriting and the application of search engine optimization (SEO) strategies.

Like many of his Ascribe colleagues, Steve comes from a journalism background—evident in his thorough approach to research and swift grasp of challenging subject matter. He also has several years of prior marketing communications experience, having worked for a local marketing agency before coming to Ascribe.

Steve’s technical precision as a proofreader and copyeditor—ensuring that written materials conform to clients’ style guidelines—has earned him the nickname ‘Hawkeye’ within the Ascribe team.

Bachelor of Journalism (High Honours), Minor in Film Studies,
Carleton University, 2005
Scriptwriting Diploma, Algonquin College, 2006

“I’m always amazed at the power of the written word. It doesn’t matter if the final product is printed, filmed, illustrated or performed—it starts with the writing, the expression of ideas that drive the project. Without the words, you’ve got nothing.”

Keywords
Precision
Depth
Invention

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Featured Projects

CEIFB 2010-11 Annual Report
CEIFB 2010-11 Annual Report

The Canada Employment Insurance Financing Board was created in 2008 to set the country’s employment insurance rates and manage a newly created account in the event that any surplus accrues. With a busy second year under its belt, the CEIFB invited Ascribe back to write its annual report...

Canadian Agricultural Human Resource Council Video and Trailer
Canadian Agricultural Human Resource Council Video and Trailer

The Canadian Agricultural Human Resource Council helps agricultural businesses across the country meet their HR needs. Ascribe was invited to join a local production partner in developing a 20-minute video imparting the principles of on-the-job-training...

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“The printed report was circulated yesterday to unanimous acclaim. As one person said: ‘I've had nothing but compliments—it's attractive, innovative, modern. What's more, everyone's reading it!’”

Susan Schoonover
Editech (Paris, France)

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