He Said / She Said
In a collaborative business like marketing communications, everything’s a conversation. We’ve learned the value that comes from being open to exchange—within our own team and with our clients and partners. We challenge each other’s ideas and offer alternative perspectives to arrive at creative solutions. It’s a rich, dynamic process that always makes for superior results. We invite you to follow some of the conversations we’ve had about our practice, our approach and our commitment to client service.
Our Conversations
Writing as Practice
Dale: Our perspective on the company keeps evolving.
Writing as Process
Andrew: Process isn’t about rules for the sake of rules, it’s about providing a flexible structure to guide us—and our clients.
Story and Message
Dale: Good marketing communications blends engaging storytelling with on-target message delivery.
Impact and Logic
Andrew: There's a relationship between the impact of writing and the logic that underlies it.
The Problem-Solving Process
Dale: I think you could say we’re in a problem-solving business.
Tone in Writing
Dale: What’s the difference between tone and style in writing?
