In spring 2011, Ascribe wrote a series of video scripts for Agriculture and Agri-Food Canada (AAFC), including one marking the 125th anniversary of its agricultural research centres...
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Our Conversation Archive
Writing as Practice
Dale: Our perspective on the company keeps evolving.
Writing as Process
Andrew: Process isn’t about rules for the sake of rules, it’s about providing a flexible structure to guide us—and our clients.
Story and Message
Dale: Good marketing communications blends engaging storytelling with on-target message delivery.
Impact and Logic
Andrew: There's a relationship between the impact of writing and the logic that underlies it.
The Problem-Solving Process
Dale: I think you could say we’re in a problem-solving business.
Tone in Writing
Dale: What’s the difference between tone and style in writing?
Featured Projects
Agriculture and Agri-Food Canada Science & Research Videos
Export Development Canada Website
Export Development Canada’s website is extensive—full of information important to Canadian exporters...
