Agriculture and Agri-Food Canada Science & Research Videos

Putting a new spin on science and research: Video scriptwriting for AAFC

In spring 2011, Ascribe wrote a series of video scripts for Agriculture and Agri-Food Canada (AAFC), including one marking the 125^th anniversary of its agricultural research centres. Answering AAFC’s request for a fresh, entertaining and memorable way to deliver this content, Ascribe developed multiple conceptual approaches and, in the end, scripted a piece modelled after epic Hollywood movie trailers—creatively twisting the tropes and clichés of the medium to depict how science and research have shaped Canada’s agricultural sector.