- CLIENT: Savvy Company
- TYPE: Websites
- SERVICES: Writing, Editing
Sommelier Debbie Trenholm is in the business of fun: bringing people together to explore the worlds of wine and food. Rebranding in 2008 as Savvy Company (her business’ previous name had been The Savvy Grapes), Debbie set out to build a new website that would draw readers in and give a sense of the Savvy experience. Ascribe worked closely with Debbie and a top web development partner to develop a website that personally introduces the Savvy team and showcases the creative social experiences Savvy offers both connoisseurs and winetasting newcomers. Ascribe's writers further assisted with development of print collateral and a public announcement of the company makeover.

“I couldn’t believe it when I read Ascribe's first-draft copy for our Savvy Selections wine-of-the-month club. They wrote exactly what I had been trying to say for three years — in a voice that naturally reflects who we are at Savvy Company. With Ascribe's coaching, we use that 'Savvy style' in everything we write today. They're a seamless extension of our Savvy team.”
Debbie Trenholm
President
Savvy Company