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Writing and Editing Services
We support our clients and partners throughout the entire marketing communications process, complementing their knowledge and experience with our writing and editing expertise. We apply our strategic sensibility, creative talent and problem-solving orientation to the full spectrum of writing, editing and related services.
Assessment
Evaluation of client-supplied material and recommendations for improvement to achieve intended communications goals.
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Discovery
Facilitated dialogue with key decision-makers and subject-matter experts to identify core messages and content.
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Thinking
Consideration of strategy, audience, messaging and creative approach within the context of the project and its aims.
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Writing + Editing
Development and refinement of marcom products, including annual reports, ads, articles, branding materials, multimedia scripts, marketing collateral and white papers.
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Proofreading
Rigorous review of manuscripts to ensure clarity, correctness and adherence to corporate style guidelines.
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Learning
Assessment of project experience for refinement and enhancement of related processes.
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Creative Collaboration
Partnership with graphic designers, public relations and marketing strategists, web developers, translators and others to develop well-integrated communications products.
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Assessment
As the kickoff to a project or as an assignment in its own right, we evaluate existing client materials to determine their effectiveness in relation to identified communications objectives. Drawing on our years of experience and practical knowledge of marketing writing forms, we’re able to offer recommendations on the full range of considerations—from concept, structure and brand reinforcement to tone, style and diction—appropriate to each client’s strategic context and requirements.
Discovery
Through focused facilitated sessions that respect the value of our clients’ time, we draw out exactly the information needed to write effective marketing communications products—often working with organizational leaders at the highest levels. Whether defining value propositions for a branding tagline exercise, reviewing themes and events to shape an annual report, or exploring creative possibilities for a video or Flash animation script, we marry journalistic research skills with a marcom emphasis on messaging to reveal the way forward.
Thinking
For every project, we ensure that the creative concept is supported by the messaging structure; that the approach targets the intended audience; and that the most granular details reflect the highest-level strategy. We adopted the phrase “great thinking” as our tagline to remind us that careful consideration and big-picture perspective are essential to producing successful marketing communications.
Writing + Editing
Writing and editing are the core of our business. We bring the experience of hundreds of assignments to each new project—with specialization in annual reporting, technology white papers, advertising campaign development, video scriptwriting and writing for the web. As part of our agency model, we break every assignment into discrete segments and execute them as a team in a workflow. Continuous quality-control checks and senior involvement at every step ensure dependably high-quality output, on message and on brand.
Proofreading
We appreciate the specific discipline and skills required for precise, dependable proofreading and copyediting. Both demand attention to detail and good process, including clear definition of scope and determination of style guidelines. We apply not only line-by-line meticulousness but also an understanding of the document as a whole—how the various parts interrelate—to respect the authors’ intentions as we make our refinements.
Learning
Continuous improvement is one of our core commitments. Every assignment offers up insights that provide the opportunity for us to refine our processes. We identify and acknowledge this learning over the course of each project, adopting best practices whenever we encounter them.
Creative Collaboration
On almost every project, we work closely with both our clients’ teams and external partners, including graphic designers, public relations and marketing strategists, web developers, French translators and adaptors. Within these collaborations we facilitate idea sharing, appreciating the specific role writing plays in the overall creative process.
