Annual Reports

For many organizations, developing an annual report is both challenging and rewarding. Clients need a creative partner who can bring objectivity and experience to the process, guiding them from the establishment of high-level themes and key messages through the steps of research, writing and revision. Ascribe has contributed to more than 75 annual reports—including those of major international enterprises such as Alcatel-Lucent, federal government agencies and departments, and Crown corporations like the Royal Canadian Mint—whose AR we have written for more than a decade.

Ascribe’s annual report writing approach
We shape each annual around the client’s reporting requirements, corporate character and target audiences—working in seamless partnership with the graphic designers responsible for layout and production. Applying a creative approach and stylistic treatment suited to the specifics of the client and the year, we layer messaging to make sure we reach all stakeholders and shareholders, presenting the information in an easily digestible and meaningful way.

Our team begins every annual report with an in-person meeting involving all key internal decision-makers and creative partners. Through this facilitated session we identify the aims, expectations and priorities for the piece and define key messages. The findings of that session inform our conceptual framework and direct our research and writing process.