Developing a brand identity is a specialized discipline that involves strategy, writing and graphic design. Our team is experienced in supporting clients’ branding initiatives—articulating value propositions and key messages, developing names and taglines for organizations and products, and writing brand-management documents.
Ascribe’s branding support approach
Working on our own or in collaboration with expert partners, we facilitate conversations among stakeholder groups at the highest levels of organizations to draw out strategic communications priorities, define mission, vision and positioning statements, and build consensus around the choice of brand name and tagline options.
The Canadian Partnership Against Cancer (CPAC) hosted two major conferences over the winter of 2011. Ascribe dispatched its event coverage team to both Vancouver and Ottawa to capture the proceedings of these meetings...
Ascribe was invited to produce a full-fledged guide on fuel-efficient trucking, laying out the reasons why adopting fuel-efficient driving practices is a good investment for drivers...
