Case Studies & Articles

Case studies and articles should be focused, informative and lively. We draw on our team’s journalism background to research and write content that communicates our clients’ messages briskly and with colour. We consider case studies and articles to be part of a broader category of editorial writing that also includes blog writing, corporate profiles, news releases, newsletters and advertorials.

Ascribe’s case study and article writing approach
Our editorial writing begins with a thorough client briefing and focused research that may involve interviews, reviews of background material, or both. For many clients in the private and public sectors, we often build content templates for recurring pieces such as case studies, blogs and newsletters, and contribute to story selection and the establishment of editorial calendars. We apply proven journalistic approaches to our editorial writing (such as use of the inverted pyramid story structure) to ensure the end product is both credible and high-impact.