To document conferences, summits and similar events, we blend journalistic information gathering with a strongly process-driven writing approach, ensuring that session content is captured accurately and summarized clearly—whether in a report, speech, white paper, news release or PowerPoint presentation.
Ascribe’s event coverage approach
Our event coverage work starts well in advance of the conference date. Based on a client briefing, our review of the event schedule and relevant background material, we reverse-engineer the intended written product to develop content-gathering templates that allow us to capture exactly the information needed to produce the final speech, presentation or report. Throughout the proceedings, we work closely with conference organizers and presenters, giving regular updates on progress and proactively troubleshooting to ensure all goes according to plan. Based on the number of concurrent sessions, subject matter and other considerations, we strike a team of the appropriate size and skills, assigning writers so that while we’re on the ground we can continue to develop content at a steady pace—delivering our first draft at or soon after the conclusion of the event.
The Canadian Partnership Against Cancer (CPAC) hosted two major conferences over the winter of 2011. Ascribe dispatched its event coverage team to both Vancouver and Ottawa to capture the proceedings of these meetings...
Ascribe was invited to produce a full-fledged guide on fuel-efficient trucking, laying out the reasons why adopting fuel-efficient driving practices is a good investment for drivers...
