What Makes a Corporate Blog Great?

Not all corporate blogs are created equal. In this "blog on blogs", we take a look at what separates the good from the great.
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Closing the Gap Between Brand Strategy and On-Brand Content

What are the keys to converting your brand strategy into meaningful, on-the-ground, in-the-pipe content?
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Do It with Style(s) in Word

When you have a long document with many different elements, Word's style feature offers a convenient way to make global changes all at once.
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Is Narrative Dead?

With so many principles of information design focusing on reaching skimmers and scanners, is there even a place for narrative prose in marketing copy anymore?
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The Key(s) to Maximum Efficiency in MS Word

To save time when working in Microsoft Word, you’ll want to master using hotkey shortcuts to access the features you need.
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