Blog: Writing Strategies

Is Narrative Dead?

With so many principles of information design focusing on reaching skimmers and scanners, is there even a place for narrative prose in marketing copy anymore?
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What Makes a Corporate Blog Great?

Not all corporate blogs are created equal. In this "blog on blogs", we take a look at what separates the good from the great.
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Metaphorical Minefields

Sometimes the best way to communicate an idea is to paint a picture with words. Metaphors and other evocative language can create 'aha' moments.
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How to Send and Receive Better Emails

Most of us have received an email at some point that made us pause with puzzlement or hurl cursewords at our screens because the tone struck us as brusque.
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The Royal Order of Adjectives

Most of the time we instinctively know the order of words to describe something — for example, "sweet little baby" versus "little sweet baby."
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Resolutions for Better Marketing Copy

The new year often brings resolutions to lose weight, trim down and tone up. In 2016, why not make that commitment to your marketing copy?
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Keeping It Simple

When your content is technically or conceptually complex, how do you strike the right balance between simplicity and accuracy?
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The Math of Writing: Why Logic Matters

Sound logic has always been fundamental to good writing. With the volume of information people consume today, getting to that point clearly is crucial.
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Writing for the Content Age

The evolution of audiences from readers to 'information consumers' has fundamentally changed what counts as effective marketing writing.
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