With so many principles of information design focusing on reaching skimmers and scanners, is there even a place for narrative prose in marketing copy anymore?
Not all corporate blogs are created equal. In this "blog on blogs", we take a look at what separates the good from the great.
Sometimes the best way to communicate an idea is to paint a picture with words. Metaphors and other evocative language can create 'aha' moments.
Most of us have received an email at some point that made us pause with puzzlement or hurl cursewords at our screens because the tone struck us as brusque.
Most of the time we instinctively know the order of words to describe something — for example, "sweet little baby" versus "little sweet baby."
The new year often brings resolutions to lose weight, trim down and tone up. In 2016, why not make that commitment to your marketing copy?
When your content is technically or conceptually complex, how do you strike the right balance between simplicity and accuracy?
Sound logic has always been fundamental to good writing. With the volume of information people consume today, getting to that point clearly is crucial.
The evolution of audiences from readers to 'information consumers' has fundamentally changed what counts as effective marketing writing.
