Our Blog

What makes a corporate blog great?

Not all corporate blogs are created equal. In this “blog on blogs”, we take a look at what separates the good from the great.

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The keys to creating quality content

The keys to creating quality content

It’s clear that quality matters when it comes to marketing content. But how do you actually make quality content? While the exact steps will vary depending on the type of content, there are a few essentials that can be factored into any quality-focused content development process.

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The pros and cons of grammar-checking software

The pros and cons of grammar-checking software

With Grammarly claiming upwards of 30 million daily users as of 2020 and Microsoft Editor built into every edition of Word, grammar-checking software is ubiquitous and clearly in demand. For professional communicators, are there trade-offs in relying on software to get writing “right”?

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4 tips for a successful virtual event

4 tips for a successful virtual event

As part of our event coverage service, our team has covered a lot of virtual conferences over the past two years. Here are some best practices we’ve observed to help you get as much value out of an online conference as an in-person one.

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What constitutes “quality” in content?

What constitutes “quality” in content?

Organizations are generating more content than ever before — and the timelines for development keep shrinking. It can be enough of a challenge just getting to the “go live” point, never mind ensuring work is high quality. Yet quality continues to count. And because there are real stakes to producing subpar content, ensuring quality even in times of high demand is key. But what is quality, exactly? How can you know if a piece is objectively good?

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To cap or not to cap?

To cap or not to cap?

Writing style preferences are constantly changing. Some shifts are pure fashion (this year the Oxford comma is in, next year who knows?). Others, such as recent capitalization trends, may be driven by technology or a desire to cut through the noise and be heard. So are the principles of grammar and style still relevant in the age of social media — or have we reached the point of “anything goes”?

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Great videos start with great thinking

Great videos start with great thinking

Videos are a great way to connect, communicate and engage with an audience. They can help tell your organization’s story in a concise, effective way. If you’re tackling a video project — whether live-action or animated — keep the following tips in mind for the best results.

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