Not all corporate blogs are created equal. In this “blog on blogs”, we take a look at what separates the good from the great.
The pace of business and daily deluge of information can make it hard for any of us to know where we should focus our attention next. When we do zoom in on something, if we’re not clear why it should matter or what we’re supposed to do about it, we’re probably just as quick to tune out and move on.
OK, that’s a cheat. But it makes the point: headings matter. Strong headings draw readers in and guide them through a document or down a web page. They can play a powerful role in telling your story.
Like many points of style, spelling can spark passionate debates.
When you have a long Word document with many different elements — headings, subheads, pull quotes, etc. — it can be a painful process to change them all manually.
A solid brand strategy helps organizations understand who they serve, who they compete with, what stakeholders want, and how to position themselves to achieve their goals.
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