Ascribe Marketing Communications

A strong, clear call to action is critical to any marketing piece. But how do you motivate readers to take that next step: to contact your sales team, download your white paper or try out your new software? Effective copy is persuasive copy, inspiring action and influencing how your audience thinks about your product, service or brand. Apply these five principles to give your writing some persuasive punch.

It’s always tempting to try to dazzle readers with your vocabulary and wit. But in doing so, it can be easy to miss the point of communication: to share information and be understood. Here are a few tips for writing in plain language to help you communicate clearly and in an easily consumable way.

More than 30 million PowerPoint presentations are created every day — and we see many them in our day-to-day work. The best ones tell a story, bring content into focus and help teams deliver messaging in a consistent way. Whether they’re intended to promote products or explain ideas, here’s what we’ve learned from our experience writing and editing presentations.

It’s clear that quality matters when it comes to marketing content. But how do you actually make quality content? While the exact steps will vary depending on the type of content, there are a few essentials that can be factored into any quality-focused content development process.

With Grammarly claiming upwards of 30 million daily users as of 2020 and Microsoft Editor built into every edition of Word, grammar-checking software is ubiquitous and clearly in demand. For professional communicators, are there trade-offs in relying on software to get writing “right”?

As part of our event coverage service, our team has covered a lot of virtual conferences over the past two years. Here are some best practices we’ve observed to help you get as much value out of an online conference as an in-person one.