Writing as a practice
Dale: Our perspective on the company keeps evolving.
Writing as a process
Andrew: Process isn’t about rules for the sake of rules, it’s about providing a flexible structure to guide us — and our clients.
Story and message
Dale: Good marketing communications blends engaging storytelling with on-target message delivery.
Impact and logic
Andrew: There’s a relationship between the impact of writing and the logic that underlies it.
The problem-solving process
Dale: I think you could say we’re in a problem-solving business.
Tone in writing
Dale: What’s the difference between tone and style in writing?