Dale: I think you could say we’re in a problem-solving business. There are challenges associated with almost every project, large or small. As we’ve learned time and again, good process and proactivity can solve about 90 percent of them.
Andrew: Every time we evolve our process, the benefits are clear. I think clients don’t just come to us for great writing: they also come to us for a partner who can help them tackle the challenges they’re having to face. We’re determined not to let our clients or partners down. We see things through.
Dale: It’s important to see every challenge as an opportunity to grow and to keep an eye on what’s possible. We need to think creatively — not just be creative in the writing, but in how we think about the work and execute it.
Andrew: That’s how it was with the National Engineering Summit in Montreal. When you told me we needed to organize a team of writers to cover three days of conference sessions, I thought, ‘How are we going to do that?’ But we brought in journalism grads from Concordia to support us, developed the right tools and templates, and managed to prepare summaries and a final declaration for the press conference on the last day. The clients were happy (and we managed to get some shopping in before hitting the road back to Ottawa).
Dale: We learned a lot — and we met Al, who‘s now a core member of our team.
Andrew: Sometimes the solution requires us to bring in partners from other disciplines. We’re fortunate to know and work with a lot of good, talented people — designers, web developers, video producers, strategic consultants. So when an assignment demands it, we can strike the right team.