125 YEARS OF INNOVATION: VIDEO SCRIPTWRITING FOR AAFC
Ascribe has written a series of video scripts for Agriculture and Agri-Food Canada (AAFC), including one marking the 125th anniversary of its agricultural research centres. Answering AAFC’s request for a fresh, entertaining and memorable approach, Ascribe developed multiple creative concepts. The chosen option creatively twisted the tropes of epic Hollywood movie trailers to depict how science and research have shaped Canada’s agricultural sector. The Innovators received a 2011 MarCom Platinum Award from the Association of Marketing and Communication Professionals.