• Client: Canadian Electricity Association (CEA)
  • Type: Report
  • Services: Annual reports | editorial assessment

TELLING THE STORY OF SUSTAINABLE ELECTRICITY: CEA ANNUAL REPORT

The Canadian Electricity Association (CEA) Sustainable Electricity program is dedicated to ensuring Canada has a clean supply of electrical power to meet its needs for generations to come. The program’s annual report documents member companies’ efforts to reduce their carbon footprints, modernize electricity infrastructure, engage with local stakeholders and embrace new technologies.

Ascribe was invited back for a third year to write the Sustainable Electricity program report in 2017. Our approach to this latest edition focused on streamlining the structure and copy for a lean, informative read. Translating massive volumes of raw material into clear and accessible success stories, our team used its editorial judgment to target cases that closely related to chapter themes while avoiding repetition of specific members and projects.