SHARING ADVANCES IN FOOD SAFETY
Ascribe has helped the Canadian Food Inspection Agency develop concepts and scripts for multiple videos promoting its new initiatives. The first assignment involved a series of four videos — an overview of how CFIA has evolved its regulatory framework plus separate videos on its changing approach to food safety, plant health and animal health — primarily for internal and government audiences. The second assignment was a video on the creation of a Canadian Food Safety Information Network. Both projects were conceived for execution by CFIA’s in-house video production team, using a mix of text, graphics, stock images, testimonials and select original footage to deliver the messages in engaging ways.