• Client: Canada Mortgage and Housing Corporation
  • Type: Web
  • Services: Websites, blogs and social media | editorial assessment

REFRESHING THE WEBSITE: CMHC WEBSITE WRITING

In late 2017, the Canada Mortgage and Housing Corporation (CMHC) called on Ascribe to assist with a major refresh of its website. Working under very tight timelines, our team edited, rewrote and restructured approximately 50 web pages for the Affordable Housing and First Nations sections of the site. After assessing the content to be revised, our team made editorial recommendations on pages to merge or purge from the existing site. We followed client-supplied style guidelines and web templates to generate concise, scannable content that speaks directly to housing managers across Canada.

Based on the success of that project, in early 2018 our team was asked to help write the content for an internal-focused website explaining web writing best practices to CMHC staff.