PROMOTING THE IMPORTANCE OF PLANT SCIENCE
With growing global populations and the need for a secure, sustainable food supply, plant science has become increasingly important. Through several projects, we helped CropLife Canada refresh the way it tells that story. First was a set of fact sheets on the economic, social and environmental benefits of crop protection technologies. We also wrote a video promoting plant science careers to university students, and restructured and rewrote the organization’s website. Working with creative partners in all three cases, we gave the CropLife messaging a clear, accessible voice, handling Canadians’ questions about crop protection transparently while shining a light on the long history and vital role of plant science in agriculture.