WHEN CLARITY IS CRITICAL: WEB WRITING FOR FAMILY AND CHILDREN’S SERVICES
Ascribe worked with a local design partner to consolidate and reposition the content of several regional Family and Children’s Services in a single site for Lanark, Leeds and Grenville. With content for families, community supporters, potential foster care providers and more, the site had to clearly communicate the positive work done by Family and Children’s Services — and the urgency and seriousness behind the need for that work in the first place. Our team helped develop an easy-to-navigate site structure and provided multiple tone samples to pinpoint exactly the right voice to deliver the organization’s important messaging. The result was a lean, straightforward, action-oriented site capable of reaching a broad audience.