Fertilizer Canada microsite and report writing

  • Client: Fertilizer Canada
  • Type: Web | Reports
  • Services: Website, blog & social media | annual reports | copyediting and proofreading

Ascribe worked with Fertilizer Canada in the spring of 2016 to develop a microsite promoting the Nitrous oxide Emission Reduction Protocol (NERP) as a mechanism for reducing agriculture-sector contributions to greenhouse gas emissions. Our team facilitated a discovery session to confirm audiences, key messages and information requirements and wrote and edited all content, aiming to present the NERP story in a fresh, simple, accessible way. Based on the success of that project, we were invited back to help bring thematic storytelling to Fertilizer Canada’s annual sustainability report — layering in thematic messaging, streamlining the content flow and copyediting the text for clarity and concision based on our initial editorial assessment and recommendations.