• Client: Health Canada
  • Type: Web
  • Services: Copyediting and proofreading | websites, blogs and social media


Health Canada led the development of ‘Healthy Canadians’, a consumer-focused website on health and wellness advice for Canadian parents. Our team had a combination of writing and editing responsibilities for the children’s health and safety component of this extensive project, including defining the content templates that each department would use to deliver its material to Ascribe; establishing the consumer-friendly tone of the site; editing and rewriting, in a very compressed timeframe, hundreds of pages of supplied web content to ensure each page was on target in terms of messaging and style; converting technical content on topics such as food safety and allergies/medication into plain language suitable for a broad audience; and developing the copy for related interactive elements such as quizzes, Facebook posts and RSS updates.