• Client: Ingenium: Canada’s Science and Technology Museums
  • Type: Brand messaging
  • Services: Branding and taglines | meeting facilitation

A BRAND-NEW WAY OF TALKING ABOUT A NEW BRAND

In 2017, the Canadian Science and Technology Museums Corporation rebranded itself as “Ingenium”, bringing a refreshed spirit and unified purpose to the activities of its three Ottawa sites: the museums of Agriculture, Aviation, and Science and Technology. Ascribe consulted with the Corporation’s executive team and heads of its sites to develop a messaging script for all employees to use when talking about and applying the new brand — ensuring a consistent, inspiring story reflective of the new brand and its science-championing values.