PROMOTING PUBLIC HEALTH: VIDEO WRITING FOR THE PUBLIC HEALTH AGENCY OF CANADA
Ascribe worked with a video production partner in the winter of 2015 to develop the creative approach and content for a pair of videos promoting PHAC’s Skills Online program. Unified in style — a blend of live-action testimonial and animated content — the two videos addressed distinct audiences, one internal to PHAC focused on core competency development and the other external and promoting the benefits of online professional development. Previously Ascribe had scripted a six-part video series on PHAC’s Disease Prevention Kit. Our team has also helped the Agency’s Office of Public Health Practice streamline its website, and wrote several years’ editions of the OPHP annual Accomplishment Report.