The web, mobility and the multi-screen phenomenon have changed how people consume information — and organizations are pressured to tell their stories in new and diverse ways. This newsletter looks at what these developments mean for our clients as well as emerging trends in marketing communications across all media.
In this issue:
Feature: What constitutes “quality” in content?
Style watch: To cap or not to cap?
Practice point: Great videos start with great thinking
Pop: Remember how to go to the movies?
Wordplay: Spot the fake word
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