Organizations are generating more content than ever before — and the timelines for development keep shrinking. It can be enough of a challenge just getting to the “go live” point, never mind ensuring work is high quality.
Yet quality continues to count. While executives spend four to five hours a week reading thought leadership materials, only 17% rate what they receive as “very good” or “excellent”. Thirty-eight percent of decisionmakers say they may lose respect for a company that produces sub-standard work, and 27% say they’ve decided against awarding new business based on poor content alone.
Because there are real stakes to producing subpar content, ensuring quality even in times of high demand is key. But what is quality, exactly? How can you know if a piece is objectively good?
There may not be hard and fast rules, but look for the following characteristics in quality content:
If you’re interested in boosting the quality of your own content, we’d be happy to talk about your needs and how we can help.