Bell is one of Canada’s largest telecommunication companies and best-recognized brands. With a constant slate of marketing and communications material required by multiple business lines — enterprise, mobility, wholesale — Bell depends on timely, high-quality content to promote their products and services to Canadian consumers and businesses.


What we’ve delivered

  • Content strategy and editorial planning
  • Interviews with executives and subject-matter experts
  • Journalistic, market-aware blogs, newsletter articles, white papers, brochures, e-books, case studies, infographics, intranet content
  • End-to-end revamps of line-of-business websites
  • “Big rock” campaign anchor content

Topics we’ve covered

  • Cloud services
  • Contact centres
  • Cyber security
  • Data centres
  • Human resources
  • Internet of Things
  • Remote working
  • Web conferencing

Client since 2011

How we brought clarity

Ascribe has served as a “keeper of the Bell brand” in reworking the company’s enterprise, small business and wholesale websites over the past years — from high-level landing pages to drilled-down technical ones — applying best practices for mobile responsiveness and bringing an efficient content-development process for these months-long, multi-staged projects. We’re also called on routinely to consult with Bell executives and develop articles and blogs that shine a light on current, pressing issues — helping find the story through interviews and background research and articulate Bell’s thought leadership to its customers.

How can we support you?