Royal Canadian Mint

The Royal Canadian Mint is a national institution, a global manufacturing business and a technological pioneer. They produce some of the world’s most beautiful and innovative coins, which are promoted to collectors and dealers through a variety of high-quality marketing materials — all of which require clear, precise messaging worthy of its standing as a world leader in the mint industry.

Royal Canadian Mint

What we’ve delivered

  • Journalistic, market-aware blogs, newsletter articles, web content, brochures, sales presentations, print ads
  • Annual reports, corporate plans and HR plans
  • Copyediting and proofreading of sales catalogues
  • Content strategy and editorial planning
  • Conception and execution of multi-part campaigns
  • Interviews with executives and subject-matter experts

Topics we’ve covered

  • Bullion and precious metals
  • Canadian history
  • Circulation coins
  • Corporate planning
  • Minting processes and technology
  • Numismatic (collectible) coins

Client since 2007

How we brought clarity

When the Mint expanded its program to support bullion dealers and distributors around the world, our team helped create the editorial template for a regular newsletter to share Mint news and perspective on market trends, new technologies, product launches and more. We have since written every issue, formulating story angles issue-by-issue, interviewing internal and external subject-matter experts including senior Mint executives, repurposing content from other marketing channels, and turning around on-brand copy within tight timeframes.

How can we support you?