The Royal Canadian Mint is a national institution, a global manufacturing business and a technological pioneer. They produce some of the world’s most beautiful and innovative coins, which are promoted to collectors and dealers through a variety of high-quality marketing materials — all of which require clear, precise messaging worthy of its standing as a world leader in the mint industry.
Client since 2007
When the Mint expanded its program to support bullion dealers and distributors around the world, our team helped create the editorial template for a regular newsletter to share Mint news and perspective on market trends, new technologies, product launches and more. We have since written every issue, formulating story angles issue-by-issue, interviewing internal and external subject-matter experts including senior Mint executives, repurposing content from other marketing channels, and turning around on-brand copy within tight timeframes.