Transport Canada

As the country’s transportation regulator, Transport Canada makes sure people and goods get where they need to go, safely and efficiently. With a broad mandate that covers commercial and individual transportation by air, water, rail and road, the department has an ongoing need to communicate regulatory and environmental information in a way any Canadian can understand and follow.

Transport Canada

What we’ve delivered

  • Content strategy and editorial planning
  • Interviews with subject-matter experts
  • Creative concepts and content development for video scripts
  • Annual report writing and editing
  • Web content

Topics we’ve covered

  • Drones (UAVs)
  • Marine transportation
  • Passenger safety
  • Railway grade crossings
  • Safe boating
  • Transportation of dangerous goods
  • Vessel licensing and registration

Client since 2010

How we brought clarity

Transport Canada wanted to produce a series of short, to-the-point videos on drone operation in response to the surging popularity of the high-flying gadgets. The key was to grab viewers’ attention to get important safety messages across. With dozens of Transport Canada videos under our belts, we were called on to help, and came up with a range of possible creative options tuned to the client’s brief. The chosen approach emulated 80s video games as a fun way to show off Canada’s new drone registration portal. We wrote four short scripts on specific sub-topics in a short window and ensured Transport Canada was ready in time for the portal launch.

How can we support you?