Ascribe Marketing Communications

Dale founded Ascribe in 2007 as a content agency that combines a marketing sensibility with a distinctly journalistic approach and team-based way of working. Today, she sets the company’s business strategy and serves as creative director and client liaison, bringing clarity to every aspect of the client journey: from project startup to final delivery. Dale was twice named to the PROFIT/Chatelaine W100 list of Canada’s top 100 women entrepreneurs and is an Ottawa Women’s Business Network Businesswoman of the Year finalist.

Andrew reviews the work of the writing team to ensure it is strategically on message and stylistically on the mark. He also handles writing assignments that demand expert stylistic intervention and brand writing, developing content for virtually every form on marketing communications across all types of media.

Delaney helps shape the content that solves marcom challenges for Ascribe’s clients. A trilingual writer and editor who has worked in news organizations in Canada and Colombia, his resume also includes more than 15 years in high-tech marketing and non-profit communications. Delaney stays up to date on media trends and is adept at seeing how each individual piece of content contributes to the bigger narrative that needs to be told.

Brenda is a quick study with broad range and a “get-it-done” attitude, producing content across the full breadth of subject matter and marcom forms. Her writing acumen and proofreader’s precision — as well as her previous experience as a bilingual editor with the federal government — play an important role in helping our clients meet their marketing communications goals.

Niharika oversees Ascribe’s workflow, keeping the team on track, ensuring days are “delivered” as planned and anticipating changes in line with shifting client needs. Her fine-tuned organizational skills and keen sense of detail — along with sharp thinking and grace under pressure — help keep things steady and stable, even in the busiest periods.

Sherry handles Ascribe’s day-to-day financial functions: processing invoices, managing receivables, attending to accounts payable and liaising with the company’s chartered accountant. She brings an easygoing, unflappable manner and methodical approach to her role, making sure Ascribe’s financial transactions flow smoothly.

Lily supports the Ascribe team with weekly resource scheduling and cross-checking of all deliverables and meetings. Known for her meticulous attention to detail, she ensures the team is prepared to perform within the system each day — something she understands well as a varsity basketball player.