Clarity counts.
Marketing communications is more dynamic, complex and time-pressured than ever. Ascribe is a strategic content agency that helps bring structure to challenging projects and clarity every step of the way.
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The Ascribe Experience
Our high-capacity content team combines strategic content marketing creativity and a service-oriented approach to meet your organization’s content development goals.
The Ascribe Experience
Our high-capacity content team combines strategic content marketing creativity and a service-oriented approach to meet your organization’s content development goals.
Writing excellence
Intelligent, on-brand, audience-aware content
Journalistic approach
Sharp interviewing to find the stories that need to be told
Team capacity
Experienced, full-time writers to support projects of all scopes
Smart process
Proven approaches that deliver results reliably and efficiently
Attentive service
Proactive, ongoing client care
Our Work
Aerospace Industries Association of Canada
Aerospace Industries Association of Canada
A clear, actionable vision for Canada’s aerospace industry
Aerospace Industries Association of Canada
A clear, actionable vision for Canada’s aerospace industry
Algonquin College
Capturing the plan for a personalized post-secondary experience
Business Development Bank of Canada
Practical, timely articles on topics entrepreneurs care about
Bell
On-brand content for one of Canada’s best-known companies
Canadian Centre on Substance Use and Addiction
Presenting new substance use research with impact
Canadian Medical Association
Taking the CMA’s refreshed brand voice online
Innovation, Science and Economic Development Canada
Six industry-led visions for Canada’s economic future
Mental Health Commission of Canada
Informing Canadians’ choices about e-mental health tools
National Research Council
Adjusting an annual report on the fly to spotlight COVID-19 response
Nokia
A comprehensive campaign to tell Nokia’s 5G story
Royal Canadian Mint
Keeping the Mint connected to its bullion dealer network
Standards Council of Canada
Internal collaboration stories to inspire a dynamic team
Transport Canada
A fun video series to build buzz about drone safety
Telling strategic stories with impact.
- Annual/strategic reports
- Blogs and articles
- Brand messaging and taglines
- Content/editorial planning
- Copyediting and proofreading
- Event coverage and reporting
- Marketing campaigns and collateral
- Presentations and speeches
- Video scripts
- Web content
- White papers
Our Thinking
The path to clarity starts with great thinking, which comes from continuous learning. We developed our Marketer’s Toolkit and other publications to share what we’ve learned about strategic content development.
Read our thought leadershipFeatured
The Marketer’s Toolkit: White paper on white papers
Companies are under pressure to prove thought leadership. B2B buyers are hungrier than ever for content with real substance. Find out why white papers are uniquely able to meet both sets of needs.
The Marketer’s Toolkit: E-book on e-books
Marketers have more tools, channels and materials for telling their strategic stories than ever before. Find out what role can e-books play in the content universe.
The Marketer’s Toolkit: Presentation on presentations
More than 30 million PowerPoint presentations are created every day. The best ones tell a story. Get tips on how to make presentations stand out with strong structure and compelling content.
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The web, mobility and the multi-screen phenomenon have changed how people consume information — and organizations are pressured to tell their stories in new and diverse ways. This newsletter looks at what these developments mean for our clients as well as emerging trends in marketing communications across all media.
The Story Book
Today we’re surrounded by stories. We share them with colleagues, watch them in movies, read them online. Leaders tell stories to inspire their teams. Comedians tell stories to make people laugh. Parents tell stories so their kids will please finally go to sleep. So what makes stories so powerful?
Our Team
Where we bring Clarity
Distortion is everywhere. How do you stay clear amid the noise to move strategic marketing projects toward a great result? Ascribe brings clarity at critical points to enable a great outcome.
The creative solution
Interpret the request, clarify the need, consider the audience, define a product that reflects marcom best practices, and set a smart, efficient development process.
Gathering the goods
Collect the great thinking of subject-matter experts with sharp interviewing techniques. Thin-slice to isolate the core argument and frame it in an outline to get collective agreement before writing starts.
Expression
Write intelligent, on-brand, on-target copy that’s audience-aware, respects the reader’s time, reflects the client’s thinking, and attends to style standards and design/formatting requirements.
Protecting quality
Maintain rigorous quality control in copy revisions and refinement to the very end. Bring discipline to the final review of the final punctuation of the final draft.
Course corrections
Adapt process to shifting inputs and players, priorities and timelines. Align and realign as the project rolls ahead, staying loyal to the goal and defending against interference when confusions occur.
1390 Prince of Wales Dr., Suite 402
Ottawa, Ontario K2C 3N6
(613) 238-3595
Ottawa, Ontario
(613) 238-3595