Clarity counts.

Marketing communications is more dynamic, complex and time-pressured than ever. Ascribe is a strategic content agency that helps bring structure to challenging projects and clarity every step of the way.

How can we help?

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The Ascribe Experience

Our high-capacity content team combines strategic content marketing creativity and a service-oriented approach to meet your organization’s content development goals.

The Ascribe Experience - graphic

The Ascribe Experience

Our high-capacity content team combines strategic content marketing creativity and a service-oriented approach to meet your organization’s content development goals.

Icon - Writing excellence

Writing excellence

Intelligent, on-brand, audience-aware content

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Journalistic approach

Sharp interviewing to find the stories that need to be told

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Team capacity

Experienced, full-time writers to support projects of all scopes

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Smart process

Proven approaches that deliver results reliably and efficiently

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Attentive service

Proactive, ongoing client care

Our Work

Aerospace Industries Association of Canada

Aerospace Industries Association of Canada

A clear, actionable vision for Canada’s aerospace industry

Aerospace Industries Association of Canada Aerospace Industries Association of Canada A clear, actionable vision for Canada’s aerospace industry
Algonquin College Algonquin College Capturing the plan for a personalized post-secondary experience
Business Development Bank of Canada Business Development Bank of Canada Practical, timely articles on topics entrepreneurs care about
Bell Bell On-brand content for one of Canada’s best-known companies
Canadian Centre on Substance Use and Addiction Canadian Centre on Substance Use and Addiction Presenting new substance use research with impact
Canadian Medical Association Canadian Medical Association Taking the CMA’s refreshed brand voice online
Innovation, Science and Economic Development Canada Innovation, Science and Economic Development Canada Six industry-led visions for Canada’s economic future
Mental Health Commission of Canada Mental Health Commission of Canada Informing Canadians’ choices about e-mental health tools
National Research Council National Research Council Adjusting an annual report on the fly to spotlight COVID-19 response
Nokia Nokia A comprehensive campaign to tell Nokia’s 5G story
Royal Canadian Mint Royal Canadian Mint Keeping the Mint connected to its bullion dealer network
Standards Council of Canada Standards Council of Canada Internal collaboration stories to inspire a dynamic team
Transport Canada Transport Canada A fun video series to build buzz about drone safety

Telling strategic stories with impact.

  • Annual/strategic reports
  • Blogs and articles
  • Brand messaging and taglines
  • Content/editorial planning
  • Copyediting and proofreading
  • Event coverage and reporting
  • Marketing campaigns and collateral
  • Presentations and speeches
  • Video scripts
  • Web content
  • White papers

Our Thinking

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The path to clarity starts with great thinking, which comes from continuous learning. We developed our Marketer’s Toolkit and other publications to share what we’ve learned about strategic content development.

Read our thought leadership

Featured

The Marketer’s Toolkit: White paper on white papers

The Marketer’s Toolkit: White paper on white papers

Companies are under pressure to prove thought leadership. B2B buyers are hungrier than ever for content with real substance. Find out why white papers are uniquely able to meet both sets of needs.

The Marketer’s Toolkit: E-book on e-books

The Marketer’s Toolkit: E-book on e-books

Marketers have more tools, channels and materials for telling their strategic stories than ever before. Find out what role can e-books play in the content universe.

The Marketer’s Toolkit: Presentation on presentations

The Marketer’s Toolkit: Presentation on presentations

More than 30 million PowerPoint presentations are created every day. The best ones tell a story. Get tips on how to make presentations stand out with strong structure and compelling content.

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The web, mobility and the multi-screen phenomenon have changed how people consume information — and organizations are pressured to tell their stories in new and diverse ways. This newsletter looks at what these developments mean for our clients as well as emerging trends in marketing communications across all media.

The Story Book

The Story Book

Today we’re surrounded by stories. We share them with colleagues, watch them in movies, read them online. Leaders tell stories to inspire their teams. Comedians tell stories to make people laugh. Parents tell stories so their kids will please finally go to sleep. So what makes stories so powerful?

Our Team

Ascribe’s content marketing specialists work as a seamless extension of your organization. Our full-time, in-house writing/editing and client service team based in Ottawa, Ontario, combines “get it done” resolve with calm, coherent execution for an effortless project experience and content that stands out.

Meet the team
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Where we bring Clarity

Distortion is everywhere. How do you stay clear amid the noise to move strategic marketing projects toward a great result? Ascribe brings clarity at critical points to enable a great outcome.

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The creative solution

Interpret the request, clarify the need, consider the audience, define a product that reflects marcom best practices, and set a smart, efficient development process.

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Gathering the goods

Collect the great thinking of subject-matter experts with sharp interviewing techniques. Thin-slice to isolate the core argument and frame it in an outline to get collective agreement before writing starts.

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Expression

Write intelligent, on-brand, on-target copy that’s audience-aware, respects the reader’s time, reflects the client’s thinking, and attends to style standards and design/formatting requirements.

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Protecting quality

Maintain rigorous quality control in copy revisions and refinement to the very end. Bring discipline to the final review of the final punctuation of the final draft.

Creative course path Creative course path Creative course path
Course correction

Course corrections

Adapt process to shifting inputs and players, priorities and timelines. Align and realign as the project rolls ahead, staying loyal to the goal and defending against interference when confusions occur.