Our thinking

Check out our articles, white papers and other resources on best practices in marketing communications and content development.

Part One 1

White papers

7 min read

Can AI write good marketing copy? Part 1 - Our white paper

What the rise of generative AI means for content creation

Part Two

White papers

8 min read

Can AI write good marketing copy? Part 2 - ChatGPT's white paper

We asked AI what it thinks of the rise of generative AI for content creation

Part Three

White papers

4 min read

Can AI write good marketing copy? Part 3 - Our comparison

We compared our white paper with that written by ChatGPT

Whitepapers

White papers

10 min read

A white paper on white papers

How they work, what they do best and where they fit into your marketing mix

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