Back to our work

Royal Canadian Mint coin catalogues

1 min read

The Royal Canadian Mint produces some of the world’s most beautiful coins, which it promotes to collectors through a variety of high-quality marketing materials. Ascribe has established an on-call relationship with the Mint that includes copyediting and proofreading its marketing brochures and catalogues.

How Ascribe helped

Since 2010, our team has frequently been called on to support the Mint’s in-house editorial team by copyediting its monthly catalogues, which showcase the latest offerings in bullion and numismatic coins. Most of these coins are themed in some way, depicting images of important people or moments in Canadian history, holidays and other special events, animals and nature, pop-culture icons, and more. Each featured coin requires a brief but enticing write-up encouraging catalogue subscribers to buy for their own collection or as a gift — something to describe what makes the coin interesting or unique, like an innovative engraving technique or eye-catching application of colour.

For each issue, we start by copyediting the initial Mint-developed draft of the catalogue in Microsoft Word, strengthening the logic and flow of each coin description, recommending engaging headlines and callouts, and ensuring consistency in tone and style throughout. We’re always careful to maintain the playful and friendly voice preferred by the Mint, balanced with easy-to-understand explanations of how the coins were created or designed. This is followed later by a proofread of the layout PDF, a final check to ensure the catalogue is as polished as the coins being featured.

By making the catalogues more engaging — with copy that’s clear and direct in the way it spotlights new coin technologies along with the stories behind the latest coin designs — our team is helping raise awareness of the Mint’s broad range of products among investors and collectors alike.

Over the years our writers and editors have also worked on numerous other pieces for the Mint, often within short timeframes. This includes blogs, e-books and buyers’ guides, case studies, newsletters, magazine ads, fact sheets, white papers, and presentations and speaking notes.


Deliverable: Website

Our process:

  • Copyediting in Microsoft Word
  • Proofreading of layout PDF

Learn more about our copyediting and proofreading writing service!

Learn more

Continue Reading

CPAC 1
Canadian Partnership Against Cancer messaging script
A messaging script serves as the foundation for an organization’s external communications. When the Canadian Partnership Against Cancer needed to update and expand its corporate narrative to better tell its story to partners, funders and staff, Ascribe was ready to help every step of the way.
Ccsa
CCSA Issues of Substance event coverage
The 2021 Issues of Substance conference was attended by more than 750 online participants. To help the key themes and takeaways reach even more people, the Canadian Centre on Substance Use and Addiction (CCSA) asked Ascribe to attend the virtual event, take detailed notes and write an easy-to-read summary report.
Boldyn
Boldyn Networks website
Bringing together six companies under a unified brand identity, Boldyn Networks needed a website that reflected its position as one of the world’s largest network infrastructure providers — and differentiated itself from its legacy business. It called on the Ascribe team to craft the content for dozens of pages capturing its new bold and dynamic tone of voice.
Ccsa annual
CCSA 2022–2023 annual report
Ascribe has led the development of the Canadian Centre on Substance Use and Addiction (CCSA) annual report since 2006. In 2022–2023, the organization’s CEO retired after more than 15 years in the role — so we worked closely with CCSA’s leadership and communications teams to deliver a report that told a compelling story while reflecting the incoming CEO’s vision for the future.
Scc
Standards Council of Canada 2019–2020 annual report
The Standards Council of Canada (SCC) is Canada’s voice on standardization and conformity assessment on the national and international stage. Looking to bring a new voice to its annual report, it called on Ascribe for support — with our proven process and excellent results leading to a long-term writing relationship.
NRC
National Research Council 2019–2020 annual report
When COVID-19 forced on-the-fly adjustments to the in-progress annual report of the National Research Council (NRC), the Ascribe team pivoted quickly
Nokiawhite3
Nokia telecom SaaS white paper
The software-as-a-service (SaaS) model is poised to change the way telcos manage and operate their networks — but only if they can overcome their fears about security when using the public cloud. To address those concerns, Nokia engaged Ascribe to develop a white paper making the case for telecom SaaS.
arrow
arrow