Back to our work

Royal Canadian Mint coin catalogues

1 min read

The Royal Canadian Mint produces some of the world’s most beautiful coins, which it promotes to collectors through a variety of high-quality marketing materials. Ascribe has established an on-call relationship with the Mint that includes copyediting and proofreading its marketing brochures and catalogues.

How Ascribe helped

Since 2010, our team has frequently been called on to support the Mint’s in-house editorial team by copyediting its monthly catalogues, which showcase the latest offerings in bullion and numismatic coins. Most of these coins are themed in some way, depicting images of important people or moments in Canadian history, holidays and other special events, animals and nature, pop-culture icons, and more. Each featured coin requires a brief but enticing write-up encouraging catalogue subscribers to buy for their own collection or as a gift — something to describe what makes the coin interesting or unique, like an innovative engraving technique or eye-catching application of colour.

For each issue, we start by copyediting the initial Mint-developed draft of the catalogue in Microsoft Word, strengthening the logic and flow of each coin description, recommending engaging headlines and callouts, and ensuring consistency in tone and style throughout. We’re always careful to maintain the playful and friendly voice preferred by the Mint, balanced with easy-to-understand explanations of how the coins were created or designed. This is followed later by a proofread of the layout PDF, a final check to ensure the catalogue is as polished as the coins being featured.

By making the catalogues more engaging — with copy that’s clear and direct in the way it spotlights new coin technologies along with the stories behind the latest coin designs — our team is helping raise awareness of the Mint’s broad range of products among investors and collectors alike.

Over the years our writers and editors have also worked on numerous other pieces for the Mint, often within short timeframes. This includes blogs, e-books and buyers’ guides, case studies, newsletters, magazine ads, fact sheets, white papers, and presentations and speaking notes.


Deliverable: Website

Our process:

  • Copyediting in Microsoft Word
  • Proofreading of layout PDF

Learn more about our copyediting and proofreading writing service!

Learn more

Continue Reading

Circular
Circular website
Circular’s AI-powered digital platform makes it easier to see what PCR is available in the market and at what price — and the company called on Ascribe to revamp its website to better communicate the platform’s features and benefits.
Nait
NAIT global engagement strategy
A primary goal of the Northern Alberta Institute of Technology (NAIT) is to produce an exceptionally skilled workforce for the province’s industries. Recognizing the important role international education plays in achieving that goal, the school turned to Ascribe to help develop a global engagement strategy that would serve as a roadmap to guide its internationalization efforts.
Cihi2
Canadian Institute for Health Information copyediting
The Canadian Institute for Health Information (CIHI) collects, analyzes and shares comparable and actionable data that supports health-care system improvement across Canada. To help achieve its mission, the organization turned to Ascribe to ensure its written materials were accurate, clear and free of errors.
Unhcr
UNHCR cash-based interventions video script
The United Nations High Commissioner for Refugees (UNHCR) helps and protects the rights of refugees across the globe. That includes in Yemen, where a long-running civil war has made millions of people refugees in their own country. Ascribe was called on to draft the script for a video that would support UNHCR’s important work.
CPAC 1
Canadian Partnership Against Cancer messaging script
A messaging script serves as the foundation for an organization’s external communications. When the Canadian Partnership Against Cancer needed to update and expand its corporate narrative to better tell its story to partners, funders and staff, Ascribe was ready to help every step of the way.
Ccsa
CCSA Issues of Substance event coverage
The 2021 Issues of Substance conference was attended by more than 750 online participants. To help the key themes and takeaways reach even more people, the Canadian Centre on Substance Use and Addiction (CCSA) asked Ascribe to attend the virtual event, take detailed notes and write an easy-to-read summary report.
Boldyn
Boldyn Networks website
Bringing together six companies under a unified brand identity, Boldyn Networks needed a website that reflected its position as one of the world’s largest network infrastructure providers — and differentiated itself from its legacy business. It called on the Ascribe team to craft the content for dozens of pages capturing its new bold and dynamic tone of voice.
arrow
arrow