Our Thinking

In a collaborative business like marketing communications, everything’s a conversation. There’s a value that comes from being open to exchange — within our own team and with our clients and partners. It’s a rich, dynamic process that makes for superior results.

Our e-newsletter, asterisk*

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The web, mobility and the multi-screen phenomenon have changed how people consume information — and organizations are pressured to tell their stories in new and diverse ways. This newsletter looks at what these developments mean for our clients as well as emerging trends in marketing communications across all media.

Click here to subscribe — and be sure to email ‘express consent’ with your request (per Canada’s Anti-Spam Legislation).

The Marketer’s Toolkit: White paper on white papers

Companies are under pressure to prove thought leadership. B2B buyers are hungrier than ever for content with real substance. Find out why white papers are uniquely able to meet both sets of needs.

Learn more in our white paper on white papers

What makes stories so powerful?

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Today we’re surrounded by stories. We share them with colleagues, watch them in movies, read them online. Leaders tell stories to inspire their teams. Comedians tell stories to make people laugh. Parents tell stories so their kids will please finally go to sleep.

So what makes stories so powerful?

Read the Story Book

The Marketer’s Toolkit: Presentation on presentations

More than 30 million PowerPoint presentations are created every day. The best ones tell a story — they’re clear, engaging and memorable. But what does that actually look like in terms of a presentation’s content and structure?

Learn more in our presentation on presentations

The case for outsourced writing support

Corporate marketing content needs to be developed faster and for more platforms than in the past. But who’s going to write it all? Learn how outsourcing to a dedicated writing agency lets you focus on high-level strategy without having to worry about the day-to-day grind.

Learn more in our business case for outsourced writing support

The Marketer’s Toolkit: E-book on e-books

Marketers have more tools, channels and materials for telling their strategic stories than ever before. So what role can e-books play in your content universe — and how can they help you achieve your B2B marcom goals?

Learn more in our e-book on e-books