Ascribe Marketing Communications

Companies are under pressure to prove thought leadership. B2B buyers are hungrier than ever for content with real substance. Find out why white papers are uniquely able to meet both sets of needs.

Marketers have more tools, channels and materials for telling their strategic stories than ever before. Find out what role can e-books play in the content universe.

More than 30 million PowerPoint presentations are created every day. The best ones tell a story. Get tips on how to make presentations stand out with strong structure and compelling content.

The web, mobility and the multi-screen phenomenon have changed how people consume information — and organizations are pressured to tell their stories in new and diverse ways. This newsletter looks at what these developments mean for our clients as well as emerging trends in marketing communications across all media.

Today we’re surrounded by stories. We share them with colleagues, watch them in movies, read them online. Leaders tell stories to inspire their teams. Comedians tell stories to make people laugh. Parents tell stories so their kids will please finally go to sleep. So what makes stories so powerful?