Our Thinking

In a collaborative business like marketing communications, everything’s a conversation. There’s a value that comes from being open to exchange — within our own team and with our clients and partners. It’s a rich, dynamic process that makes for superior results.

Our e-newsletter, asterisk*

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The web, mobility and the multi-screen phenomenon have changed how people consume information — and organizations are pressured to tell their stories in new and diverse ways. This newsletter looks at what these developments mean for our clients, and at emerging trends and practices in marketing communications across all media.

Click here to subscribe — and be sure to email ‘express consent’ with your request (per Canada’s Anti-Spam Legislation).

He said / She said


Check out some of the conversations our team has had about content, storytelling and what we think it means to be client focused and service driven.

Check out the conversations

What makes stories so powerful?

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Today we’re surrounded by stories. We share them with colleagues, watch them in movies, read them online. Leaders tell stories to inspire their teams. Comedians tell stories to make people laugh. Parents tell stories so their kids will please finally go to sleep.

So what makes stories so powerful?

Read the Story Book

Read our e-book on e-books

Marketers have more tools, channels and materials for telling their strategic stories than ever before. So what role can e-books play in your content universe — and how can they help you achieve your B2B marcom goals?

Learn more in our e-book on e-books