Editorial planning: Take the guesswork out of content delivery

Editorial planning is the process of laying out what to publish, when to publish it and through which channels. With proper editorial planning, you can prioritize tasks, set schedules and deadlines, and monitor your progress to ensure a steady flow of content that aligns with your content strategy.

But there are all kinds of ways to get your message out these days: blogs, newsletters, placed articles and, of course, an ever-expanding selection of social media platforms. That can make the whole process overwhelming.

That’s where a marketing agency can help. With the right partner, you can:

• Optimize your content calendar: Plan your content around events, noteworthy days and key publication deadlines, ensuring relevance and timeliness for maximum engagement and impact.
• Gain strategic perspective: Identify gaps and optimize your content approach, keeping you ahead of competitors to capture opportunities.
• Boost conversions: Draw in more traffic with content that guides your audience to convert, whether that’s through lead magnets, email campaigns or targeted landing pages.

The Ascribe advantage

We’re a team of professional writers who can create a wide range of high-quality marketing content in your brand voice. We can help identify the story you want to tell, define key messages and propose an editorial calendar that delivers consistent, high-impact messaging. All the while, our dedicated project management team keeps everything on track.

We can also help you brainstorms ideas to showcase your thought leadership, promote your products and services, and more — ensuring a steady stream of engaging and relevant content.

We support national and international corporations like Nokia, the Canadian Commercial Corporation and Bell with their content and editorial planning requirements. Whether you're looking to plan your content quarterly or annually, we can adapt to your publishing frequency and requirements.